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Affiliate Marketing
Definition and How it Works
 

Definition:  Searching on ‘Affiliate Marketing’ in Google won’t get you very far.  You’ll find a series of sites trying to get you to sign up to various programs. To save you the trouble of weeding through the Internet, I've outlined the following definition of Affiliate marketing.  This is one of the main opportunities that appears to reap large financial rewards.

-          If you have a website (or are planning on creating one), you can easily find products or services that are related to your sites theme/concept.  By placing links to those products or services and allowing your viewers to link from your site to a seller’s site, you can achieve a percentage or flat fee for the lead and/or sale.

-          For example, if we created a fitness website targeting people that are interested in working-out at home, we could easily explain the various at-home fitness equipment available, give some reviews and hopefully get the viewer to link through to a seller of fitness equipment.  If the viewer decided to buy something, we would make a percentage or fixed fee for the sale.  The links are traceable and the sellers can track where the lead came from and pay out accordingly.  The great thing is that most sellers give the viewer 60-90 days to buy, so if the viewer leaves and then goes back to buy, you still get paid!  (How cool is that?)

-     The percentages and flat fee's paid out range anywhere from 5%-75% of the sale value and the flat fee's could be as high as $25 or more for merely a lead!  With millions of people on the Internet, it doesn't take time to realise that if you have people clicking through your site onto others and buying, you can earn a nice living!

-          There are top-level Affiliate Network Websites that house 1000’s of different companies where you can sign up once and pick from all the different companies to link into.  For example, we could create a website on Finance and link to five different banks, ten different mortgage lenders and three different consolidation companies all under the one Affiliate Network website. The amazing thing is that we'll get one check/cheque at the end of the month even though we're dealing with so many different companies.

-          If you haven’t heard of Affiliate Marketing before, you’ll be amazed at the famous companies that you can link into.  If anything, I’m sure that you’ve heard of Amazon.com.  They’re one of the first companies to trial the Affiliate scheme and make a huge success out of it.  (They pay out 15% of the sale value).  So - if you go to my Sanity Tools book review section, and buy a book I'll make 15% of the sale.  (If you're going to buy from Amazon, please go through my site first by using the Amazon Search tool located at the bottom of book reviews - you'll help my cause!!)

-        As if it couldn’t get any better, the companies that are paying you a percentage to market (or merely mention a link to their site) actually give you tons of marketing blurb, buttons, text for emails, and HTML code to make it easy for you to promote their goods. 

(at first, I thought the promotional tools were a good thing, but  I've now realised it's better to create your own marketing blurb, except when branding helps (i.e. using an Amazon logo).  You'll never, ever see me copy someone else's marketing blurb and putting it on my site - that's just being lazy and trying to make money for nothing).

-        You don’t even have to have a website to partake in the world of Affiliate Marketing – you can actually send links (that are provided by the suppliers) in eMails or create AdWords (for definition click here) on Google to promote other peoples stuff.  Imagine it - No stock, no employee's, no shipping or handling, no overheads, no transactions....All we're doing is marketing other peoples goods!

-     In order to get a full understanding of Affiliate Marketing, I urge you to get a copy of 'The Super Affiliate Handbook', by Rosalind Gardner (read the review written on the book!) or (Go straight to the Super Affiliate Website)

Keep an eye on the Affiliate Wealth-O-Meter to see if money can actually be made from this opportunity or subscribe to my weekly update for a full description of how and what I'm doing!

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