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Google Advertising
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Definition:  

  • People use the search engine, Google over 200 Million times per DAY making it one of the most used searching facilities on the Net.
     
  • Google Adwords are the small boxed advertisements seen on the right-hand side of the search results.  Each time an advertisement is clicked on, the owner of the ad will pay a per-click price ranging from a few cents to several dollars.  The ads appear based on the surfers keywords (the words entered into the search box).  Each keyword has a price attached to its popularity.  In order to get to the top of the ads, you simply have to pay the highest bid at the time.
     
  • As you can imagine, Adwords allow people to get their sites noticed!  The whole key is to work out the cost of running an Adword campaign versus the amount of sales you'll receive from those incoming visitors.  If Adwords can help you earn more money...there's an opportunity!
     
  • Additionally, if you think outside the box a bit...we could actually run an add for one of the Affiliates (click link to see definition) we've signed up for and not even create a website. (Let me hear that Ahhhhh-Haaaaaa).
     
  • For example, lets say that we've researched several affiliate programs and found one that pays out 75% commission on a widget.  After researching the market, competing Adwords, and the price of each click we can decide whether or not we have a high chance for a return on our Adword investment.  Rather than create a website to promote the widget, let's simply go to Google and create an Adword campaign for it.  This is how it could work:
  • Create text that will cause people to click-through to the widget site (assuming that we've already signed up to be an affiliate for the widget company).  Add the affiliate web link with your unique identifier.
  • Decide on the keywords to use in order for the ad to appear on the search findings
  • Decide how much you're willing to pay per day from 5 cents to 50 dollars.  (After your budget is used up, the ad will not appear until the following day). Wait for the results and carry on tweaking the ad until you're achieving your maximum return on investment.
     

There seems to be a wealth of information on creating Adwords, getting the best return, etc. so stay tuned for our further research and actual trial of our own Adword campaign!

If you're eager to get started on your own, one of the highest ranking 'How To' books on creating Adwords can be found at www.googlecash.com (another window will open).  I have NOT read this book, so I'm merely reporting that it's selling very well and could be a way forward if you're interested.

 

  AdSence While researching Adwords, I also came across AdSence where those who qualify can allow Adwords to appear on their personal sites.  As another income generator, Google will actually pay us a percentage for having the ads on our site.  If you're like us, you must be realising that there is definitely means and ways to create wealth on the Internet...but it's going to take some research!

Update 12 Jan 2004 - I've applied to have Adwords on my site to discover how it all works and to essentially review the system.  From the feedback I've received many people are earning a bit of money using them...I've just added the AdSence words - it was a simple as pie!  This is how it works:

  • Go to Google AdSence and fill in the typical questions.
     
  • Wait a couple days for approval.
     
  • Agree to their terms and conditions along with filling out the appropriate tax information.
     
  • Go back to Google AdSence and then go to Settings.  Under settings there is an easy to follow method of picking your colors, the way the ads display (mine are vertical, but you can have them horizontal), and finally you just copy and paste the code!
     
  • By far, this has been the easiest thing I've done on-line to date!
     
  • From what I gather, if you go click on one of those sites, I make some money out of it! So before you leave (not that I want you to!), make sure you find something on the left-hand list and go there!
     
  • Make sure that you keep coming back to find out if I make on money with these!!

Update 16 Jan 2004 - It's been 3 full days since I've had AdSence up and I've made around $5.33..not bad for putting those little adds up..Is it?

To view more on Adwords or AdSence, click here (another window will open)

 

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